Tuesday, 1 March 2016

The Fight for Mobile App Market: The Android vs. iOS Question Answered


    The battle to gain supremacy has heated up the Mobile app market. It has now boiled down to the two lasting heavyweights. Android vs Ios. So now as a developer who would you vie for. Here are some figures that can help you in gouging the battle for supremacy. As of 2014, Gartner pegs the number of Android devices shipped at 1 billion. This on top of the 1.9 billion devices currently in service. So we are now talking about 3 billion active devices and a world of infinite opportunities.
In comparison, Gartner suggests that iOS shipped not more than 700 million devices and earlier 200 million have become deactivated. So Apple now has around 500 million active devices. So, will this mean Android overwhelmingly surpasses Apple. In terms of devices, certainly. But the real business lies in the app market. So where do they stand in the field of app revenue.
Figures matter – and iPhone App Developers Know That
Despite, 3 billion devices, Android have roughly 1.2 million apps in its Play Store the same as that of Apple. Expansion of the number of devices would not automatically mean the number of your apps increase too. Drilling further down, Android apps have been downloaded almost 80 billion times as of June 2014. While the number for Apple downloads stands at 75 billion times during that same period.
For a developer, it hence, becomes a dilemma of sorts. Android has the market and Apple the revenue. Citigroup estimates that Apple rakes in $5.1 million everyday from its store while Android does not do more than $1.1 million. So what makes Apple such a humongous revenue earner inspite not being in reckoning as far as numbers of shipped devices go?
Apple’s marketing blitz and what iPhone App Developers Need to Learn
The answer lies in the carefully crafted marketing that Apple is so famous for and of course extreme quality control. Apple apps are vetted before they are allowed to enter the store. Moreover, the Apple community is a closed door and knit community. Hence, it is tightly controlled. Developers are more likely to make more profit here than in Android primarily because Apple’s strength lies in marketing.

Android vs Apple: The Debate for iPhone App Developers
Apple has paid out almost $25 billion to developers over the past 6 years and have cornered $10 billion themselves. Though significantly lower than its massive IPhone sales revenue, it is not at all irrelevant.
The entire market is basically fragmented. The competition between Apple iOS and Google Android is on many platforms and across a few verticals. You have to consider the device market which Android has so successfully cornered. But, again numbers will not ensure that sales of apps will always be at the top. Apple does this well. Tightly controls its market and regulates its saes much better. Overabundance of Android devices has been a bane as much as it has been a boon.
What do iPhone App Developers Look For?
So coming back to the question previously asked. Who does a developer look to for sustenance? To begin with Apple iOS, because of the exposure it provides in terms of technical competence and high quality marketing. It also is far more profitable than Android. However, as you grow as a developer, do not limit yourself to Apple. Android as a market that is huge. Massive, will be the correct word. Use it to leverage the efficacy of your app. It will reach to a wider audience.
There is absolutely no well defined difference between who to choose from this two. As a developer, you need eventually aim to develop apps for both the Operating Systems; you simply can’t afford to separate out on the user base of one, unless your app is platform centric.
Hiring the right iPhone app developers will help you design creative and smartly designed apps for the iOS system that can help you increase user engagement and downloads.

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