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Tuesday 25 October 2016

Why Taxi Booking Services Are A Challenge For Yellow Cabs?


No one likes it when their space is invaded.  Isn’t it then quite pitiable that the traditional taxi drivers get their space invaded on a regular basis by app-based cabs like Uber, Lyft, or Ola?  However, the fact remains that these new age online taxi booking software services have been disrupting the traditional ride-hailing industry in unprecedented ways. Be it overall user experience, convenience of doorstep services, or easy availability 24 x 7, there are many factors that work for the online taxi booking software service providers to the modern day connected customer of today.
Why go with taxi booking apps?
Online taxi booking software provides excellent services to its customers with these benefits:
  1. Unlike the traditional taxi, an uber clone app takes the hassle out of running around to hail a cab. It connects the passengers directly with the drivers as and when they need a ride.
  2. These apps provide a safety measure where it provides the information regarding the driver to the rider and same about the rider to the driver. There is no such provision in case of traditional taxis. This information comes in very handy if there are any problems during the ride.
  3. You need not wait in the scorching heat or unpleasant weather condition to hail a taxi ride. Within a few taps of the smartphone, you can book a taxi ride from the comforts of your home or office.
  4. When you flag down a yellow taxi, it is not necessary that the first cabbie will accept your ride. You may have to check with multiple drivers before you get a cab agreeing to take you to your destination. With an Uber clone app, once a drive is booked, you can be rest assured that he will turn up promptly.
  5. For drivers, they can look forward to a transparent dealing with the cab aggregator company and often face a lower idle period. This significantly ramps up their earning potential. With the yellow cabs, they had to depend on a passenger waiting in the vicinity, but cab aggregators can expand their geographic reach substantially. This will further ensure that they remain motivated and not defect to competitors.
  6. Passengers are also given more power to rate their ride experience once the ride is over. They can control the fate of drivers who are late or those who misbehave. This augments to the overall user experience of the passenger.
  7. Once the trip is complete, the Uber clone app will confirm the details and charge the passenger’s cards or mobile wallet accordingly. This will eliminate the need for cash payments and provide ease of use to the passengers who prefer the digital card payment method.
  8. The driver cannot charge an added tip to the final fare which is calculated with the help of appropriate devices. The drivers of yellow cabs are infamous for asking the insane amount of tips to cover distances which are ‘unfavorable’ for them.
What does this mean for the yellow cabs?
Now, the question arises whether the rise of such online taxi booking software services is a cause of concern for the traditional cabs or not?

  1. Considering the quality of services provided by these Uber app clones, they have already proven that they have the potential to topple the traditional taxi market. Unless and until the yellow taxi steps up its game and the services provided, Uber and all the other app-based cabs for that matter will remain a cause for concern.

  1. Taking into account one negative aspect, it has been held that the cab aggregator businesses don’t have a proper dispatching license. Many believe that the government needs to come to a conclusion and decide fast as to whether the entire operation is legal or not. So that decision will play a major role in deciding the impact of cab aggregators in the future of the traditional cab market.

Signing off
It has been proven that the super successful Uber business model is poised for great success in any part of the world. It not only offers a load of convenience to the customers but also helps the drivers. By providing them a transparent operational model, keeping them busy during off-seasons or non-peak hours, the online taxi booking software has truly been a boon for drivers too. This win-win deal for customers and drivers mean that more and more of both groups are now opting to be associated with the cab aggregators through an Uber clone app, rather than operate in the fast-fading traditional way. It is high time that yellow cabs understand the changing trends in the market and adapt themselves to these changes. Otherwise, their days could just be numbered.