An entrepreneur starts a business by putting in a significant capital and efforts, but the business establishment won’t be successful until and unless the potential customers are not aware of your presence in the competitive market. This aspect holds true for Taxi booking apps too.
These Taxi Booking apps use customized taxi dispatch software to book and dispatch a taxi to the customer's place. The great potential this business offers has given rise to a large number of players in the same field competing for the client's attention. This is where tactical marketing and promotion of the business play a crucial role in driving its fortunes.
Enter the power of social media
One of the most efficient channels where you can promote your Taxi Booking App these days is through social media platforms. If you are not active on social media, you are losing out on a big target market, and these customers would never be able to know about your product or your presence. It is necessary to engage the potential target customers on social media by creating interest through creative blogs, advertisements, pictures or videos.
Here we have analyzed how the different Social Media Platforms can be used by Taxi booking apps to reach their intended customers for generating better business: -
Facebook
Billions of people across the globe are on Facebook. As such, it has become a de-facto platform for business promotion. Let’s see how this platform can be used to promote a taxi booking app: -
- Create a Facebook page providing information about your service. Establish your business identity and update information on a regular basis. Engage customers with salient features of your taxi booking app and taxi dispatch software
- Creating a page would not be enough until people know about its existence. It should be popularized by sending invites and promoting it in relevant groups.
- Involve people by writing interesting and creative content that is relevant to the taxi booking app. Post pictures and videos to generate more visitors.
- The Facebook has an option of advertising too. Paid advertising would help a lot in promotion of your taxi business.
Instagram
Pictures make a lasting impression on viewers’ mind. Instagram has become a popular medium to promote business through interesting pictures, memes or short videos.
- Invite Facebook friends and Gmail contacts to follow the Instagram account. All the latest post and updates would be seen by the followers and help create a buzz.
- Even your phone contacts can be invited to join Instagram account.
- Sponsored advertisements can also be added in the Instagram to promote your taxi business.
Twitter
This micro-blogging site too is a goldmine of advertising dollars. Here, you can post blog URL, images, PPTs, website URL, etc. to promote your taxi booking app. Here are the steps you can undertake to promote your taxi business on Twitter.
- Invite friends to follow your Twitter account.
- Write interesting and quirky tweets regarding your service, and if possible, tweet some promotional offers to engage the readers.
- Post images relevant to your business that might interest your followers and encourage them to re-tweet those pictures.
- Twitter has become a famous medium to share personal experiences with the services so you can tweet testimonials from customers.
- Use Twitter for business to advertise about your taxi booking app.
Linkedin
This particular platform is developed for professional networking. It is one of the best social media platforms for promotion of your taxi business.
- Create a page on Linkedin to represent the taxi booking app. You can post updates and other details about the firm.
- Set up and join groups to promote your visibility. Post interesting content on the groups regularly to engage group members.
- Create an engaging personal profile with references to your taxi booking app and taxi dispatch software to generate strong connections and send out invites to people on Linkedin.
- Link your LinkedIn profile with your website, Facebook page, and Twitter account.
- Use Linkedin analytics to see the engagement of people on your account and update the content accordingly.
Use these Social Media methodologies to encash the opportunities available to cab aggregator service providers.
Do write in to us and let us know which social media platform you would use the most.