If your business faces intense
competition, then you would need a distinct online presence. In such
a case, it will be practically redundant to opt for web design
templates that hundreds of competing businesses would be using. What
the users will eventually see is the same old look and feel that will
defeat your purpose of standing apart from others in the overcrowded
digital landscape.
If you want to know what is
the other alternative to off- the- shelf web design templates, we
have just three words for you “custom web design”.
Market projections state that
as of 2016, more and more companies are now looking out for original
designs for their websites rather than the ones that exist from per-determined templates.
What does this mean for
you?
For many new startups
operating on a lean basis, they look at web designs derived from
templates rather than opting for custom web design. It is evident
that customized website designs comes in relatively expensive than
template designs. Hence lean start-ups tend to shy away from custom
web design. However
we prompt you to answer just one question keeping the long term
business prospects in mind –
Templates are easy and
cheap, but are they really worth it for your business?
Will you be satisfied handing
over your 24 x 7 marketing and lead generation objectives to a
website that is far too basic and bland? All this to save a few
dollars?
Also you need to see what the
cost overheads are, in case you need to add a degree of
personalization to the site. Can it be done as a DIY or does it need
professional assistance (which again will erode your RoI)?
Looking out for the future
Now that it has become clear
that customized websites are the way to go, it is time to understand
why. As the number of mobile device users keeps increasing
exponentially, it is now time for the website developers to come out
with websites that would suit both, the desktops and smart phones.
Here are some compelling reasons why custom
website design is
now being considered as the future, here is a list that would explain
it.
- It has become usual among people to choose a web template from WordPress, make few changes to the fonts and color and put that up on their own website. Quite contrary to that, with deeply customized website designs help you achieve a level of sophistication, uniqueness, and freshness – factors that leave an indelible brand impression on your audience’s mind
- With custom web designs, it is possible for sites to provide information in short and are interactive to use.
- Custom web designs drive flat and minimalistic designs, and can easily integrate AMP and the various Google algorithm updates.
Keeping all this in mind, it
is now time to understand how the customized website designing would
help in creating websites for the companies.
- Change from templates
More and more companies fear
that stagnant web content would ruin their online reputation among
their clients. Creating websites out of set web templates is easy, as
all you need to do is drag and drop things around the template. But
custom web design
is what will really fire up your online marketing to a new level
altogether.
- Smart investment
There are two ways to approach
costs in any project – go for short term gains but be ready to
shell out more on an on-going basis to keep up the value proposition
of the product. Or, they can put up higher initial investment but
continue enjoying its benefits over a long time without paying
another dollar. Custom
website design
falls in the latter category. While the initial investment may seem
high, it is a smart investment. The incredible long term RoI
automatically justifies the initial costs.
- Problems with SEO
Creating a whole new website
rather redesigning an existing template is considered to be the best
bet for your company. It needs to be noted that, if you try to make
changes to the existing template, you would be facing problems with
the SEO system later. This may lead to lower downtime and decrease
customer trust factor. Custom websites have tech and SEO support
built in its design and thus you would not have to go out of your way
to make sure that they are streamlined as per Google expectation.
- Design websites for particular goals
Custom websites will showcase
the goal and the brand of your company in the best way possible. A
custom website designer will more or less serve as your personal
stylist who can suggest ways and means to keep your website aligned
to your core values, online persona and target audience.
