Over the Last few years, Online business has become difficult for new companies to grow on the Internet. The current system is dominated by large app supplier and opportunity for new companies to grow and develop their business. According to the list that was provided by comScore. The top 25 apps on the Internet are owned by application giants like Google and Facebook.
Startups that are Mobile app development company face a lot of challenges. At first, there is a limited scope for app discovery. There are only 3 ways a user can find your app that is:
- Organic app store search result
- App store features
- Facebook ads
The consumer doesn't want the extra time and work that goes into installing a new app( for example- Downloading, Register, Drain battery life etc). Thus startups find it difficult to launch and promote their app. As per the comScore survey titled "The 2016 Mobile App Report," about portion of smartphone clients don't download new applications. On an average every smartphone user only downloads 2 application per month.
iOS 10 app development
After the release of iOS 10/iPhone 7 two significant features were included in the mobile app development platform. First was the decision taken by Apple to open their iMessage to third party developers. This helped mobile app developers an enormous platform that can provide larger user reach even larger than Facebook. This is because of the fact that iMessage app is the most-used app in the iOS system. Companies could get a huge increase in shares just after integrating with iMessenger.
Apple has also extended Apple Pay from app environment to mobile web. This could help e-commerce companies like Amazon and eBay to provide a sufficient web transaction conversions and challenges that occur while convincing users to download the app. Apple Pay has the potential to even surpass Desktop Web.
Apple also recently revealed its plans that would offer search ads within the app store. This will provide developers an intent-rich, Highly targeted and performance based ads-model. This has the chance to even surpass Facebook app install and ad offering which will provide growth to the app.
Android development
Google has introduced some developments in growing their third-party apps and services. In July 2015 Google launched play store search ads and improved on engaging with small developers. “Universal app campaign” has provided features to promote apps on Google’s properties.Google also announced an Instant App platform that will eliminate the need for app download. However, Developers will need to write a program on Instant App platform that would not be able to promote it. Also, Android pay will be available on web services including Chrome.
Startups are also helping app providers include their functionality into relevant apps and web experience with the help of deep linking. Mobile app developers have new discoveries and re-arrangements to directly connect web users to highly relevant pages and help web users to directly connect to highly relevant pages within commercial websites.
These changes are taking place due to the fact that Internet traffic is shifting rapidly from desktop to mobile sites and mobile apps are gaining more traffic as compared to mobile web.
- Changes in transformation rates for mobile Web and application suppliers
- Critical proficiency changes in client securing costs crosswise over mobile Web
- Resulting growth in mobile app development startups
Companies will surely take advantage of mobile web opportunity and build their business model around it for long term advantages.
