As per the recent statistics, there are more than 1.4 million apps on Apple’s App Store. For the Google Play store, the number is 1.5 million. The competition in the app market is fierce. In such situation, it is becoming harder and harder to get the initial traction for apps.
At Mobisoft Infotech, which is an iOS and Android application development company, we help a lot of first-time entrepreneurs to launch their apps. So as a service to our existing and future clients out there, we decided to go out and list every tactic that is published out there, which helps apps to get the initial traction. This blog post lists them all. I will first start with simple stuff like ASO which is completely under your control and then move on to social strategies you can use to promote your app.
Get the Basics Right. Implement ASO – App Store Optimization
One of the main ways, the users find your app is via the search feature of the App Store. ASO – App Store Optimization – is a set of basic practices you should follow to make sure that your app shows up in the App Store search for the terms related to your app. Here are some tips related to ASO:
1 Choose the app title strategically
Your apps title is one of the most important ranking factors in the App Store search. Put some effort to get this right. Make sure that you have included a couple of most important category keywords in your app title. However you need to make sure that the keywords fit naturally in the title, otherwise, it will look spammy . Here are some samples of the titles of the apps which are in top 20 in their categories as of today.
musical . ly – make music videos for Instagram and for Facebook messenger- Indeed Job Search
- Genius Scan – PDF Scanner
- Concur – Travel, Receipts, Expense Reports
2 Research your keywords thoroughly
Keywords is another important criteria on which your rank in the App Store depends. Make sure that you give enough attention to choosing right keywords for your app. One of the easy ways to find out good keywords is to check which keywords are being used by your competitors. There are tools which can help you with this. Some prominent ones are listed below:
AppNique – http://appnique.com/SearchMan – https://searchman.comAppMind – http://appmind.co/AppCodes – http://www.appcodes.com/SensorTower – https://sensortower.com/
3 Write a clear and concise app description
Though not as important as title or keywords as a search ranking factor, your app’s description is an important factor which decides whether the user will download your app or not once he has found it. Make sure that you write an effective copy to make sure that your app’s purpose is evident. Also, don’t forget to mention the most important benefits your app gives to the users to make their life wonderful or the specific pain points it solves.
Read More About Techniques to Increase App Downloads
