Wednesday, 20 July 2016

Parse Ceases Operations – And That is Actually Good News!

Today, more people spend time on their mobile devices than sitting in front of their laptops and personal computers. With access to ultra-fast Internet connectivity, surfing the cyberspace on the go is no longer a luxury. This was enabled by high caliber services such as the MBaaS capabilities of Facebook’s Parse.

But things have changed now.

With Facebook announcing in January 2016 that Parse will be shutting down for good, it makes Parse migration mandatory for developers who are invested into this platform. The service will be operational for a year and after that all support related to Parse will cease. However, our take is that Parse migration might actually be a good news for all stakeholders.

Parse Migation
The Facebook Strategy

Facebook has decided that its apps are the way forward. This belief may hold some weightage considering the recent earnings declaration by the social networking giant. It appears as though Facebook apps are doing a pretty good job of aggregating content from across the cyberspace to monetize the site. And, this is not at all surprising since the social networking platform has access to all its members’ data and activities.

When Facebook acquired Parse in 2013 for a whopping $85 million, this backend as a services was the mainstay of the site until 2015. However, from then to now, a lot has changed with Facebook’s strategy.

It is now focusing energetically on Messenger, which it believes will be the chat app of the future and attain the same heights of success that WeChat has experienced in China. For some, this particular strategy may sound strange as Facebook to them is merely a social networking platform.

The Big Change

Facebook is in the process of metamorphosis. It has shifted focus and reallocated resources from web-based social networking to its mobile-based messenger app. And, with this shift in focus, the platform is offering enterprise-friendly services, like customer communication bots, with the aim to make itself more appealing and attractive to businesses.

Today, since more people use mobile and handheld devices than laptops and PCs, they are opting for apps to interact as well as to read digital content and use online services. Rather than browsing the web, consumers today prefer reading social media messages and notifications. Furthermore, using a mobile device to browse the Internet is more convenient as people can do this on the go. However, the browsing experience is not optimal. As a result, people just return to social media where they can conveniently access contextualized web links that are recommended by friends and well-known brands.

Seizing the Opportunity

The moment Facebook acknowledged the change in consumers and users’ web browsing habits, it decided to shutdown Parse, making Parse app migration a reality. And, we have to concede that Parse helped app developers build applications that compete with Facebook and its apps.

Facebook has tweaked Messenger to make it enterprise-friendly, but whether businesses will accept and use it as a communication tool is a different ballgame altogether. Enterprises will have to handover their customer data as well as personalized user experience to Facebook and its apps.

But there is good news for app developers. They will be able to seamlessly distribute their content while getting access to more an a billion users. In return, developers will lose control over their data and customer experience. If companies and developers are willing to take this hit then Parse migration would be a wonderful experience. 

The Good News

Those, who believe that single messaging app from Facebook will be the heart and soul of Internet activity, are highly mistaken. The digital world is seeing an array of non-messaging apps, such as those used for on-demand services, retail, dating, enterprise apps and gaming. However, all these non-messaging apps have one thing in common. They rely on messaging to create the perfect user experience, drive user engagement and retain users.  Applications which cannot replicate these features are quickly forgotten and discarded, and new ones take their place.

This clearly shows that though Facebook is trying to wrest control of Internet engagement, it may not be that successful. The digital world wants and needs a plethora of messaging and conversation apps, and by shutting down Parse and making Parse app migration a necessity, Facebook has done mobile app developers (and users) a huge favor. Rather than relying on a single company that believes in pushing content and Internet experience into its own app, developers now are free to choose other platforms to ensure their users get the experience and content they want.

For many app developers, Parse app migration is a boon.  They no longer have to worry about fencing their users into the world of Facebook. Instead, they can now create apps for different platforms that allow users to enjoy a broader Internet experience and also get access to a wider range of content that was not possible before.

Get your Parse migration started today with Mobisoft Infotech. Our tech expertise is what you would need to maintain business continuity with no downtime during the Parse migration.

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