Taxi dispatch system has become popular among users as well
as fleet management companies. Taxi management system allows you to book local
cabs from any location and with better features it makes your traveling easy
and secure.
Taxi software system
also allows the passenger to track the location of the cab in real time. Taxi
management software automates each and every process for customers, drivers as
well as for fleet managers.
There are many benefits of using taxi booking software such
as:
● Maintenance of vehicle details
● Dispatch jobs to driver automatically, here as the user books the ride, the nearest cab is given an opportunity to serve the customer
● Fare is calculated based on distance
● Payment gateway support
This is the time when companies need to overcome poor taxi
management and take the advantage of technology to serve and manage in more
efficient way. With this kind of software, it becomes easy for fleet management
companies to increase satisfied customer base, thereby increasing the Return On
Investment (ROI).
In the age of Uber-like services, online marketing has
become the important part of the taxi business. In order to increase customer
base and revenue, you need to spread your service and make it known to people
across the city or area. For this, the internet could be of great help, as with
more and more people using the internet, you can make yourself and your service
visible to them.
Here are few tips on how you can make your service known and
at the same time market your taxi business to the large customer base:
Website
Website of your taxi business is very important. A website
with good content and well designed attract more customers. Choose the
templates that easily go with your service, also make sure that your content is
precise with some good punchlines in it.
Blogging
Creating and writing is another way to communicate with
customers and inform them about your service. You can write on the local
matters or on difficulties people are facing, you can also promote your latest
offers and deals, also give a chance to the people to share their thoughts by
asking them on how they feel or what they think about the service like yours.
Press Releases
Media often publishes content or news with some good reason.
You can contact PR agencies if you have
something that is worth to be published. PR should be about the launch of the
service or product, any new or unique feature introduced in an existing product
or service. Contact a good PR agency and get an effective Press Release ready,
which can attract an audience interested in your service.
Social Media
With more and more people using social media, promoting your
taxi business on social media has become a necessity. Make sure you have
someone handling constant updates, information, and content on social media.
The social media page of your business or service should display some content,
offer or deals that attract new customers. Various social media options are
available like Facebook, LinkedIn, twitter, Google+, Youtube, Pinterest etc.
Online Booking Service
With online booking service, it becomes easy for customers
to book a ride from anywhere and at anytime. With just a click!. Taxi
businesses are moving from traditional booking service to more advanced taxi booking apps. Moreover, there are Taxi
software free of cost available in the market. Your online booking service
should be simple to use for both customers and drivers. If it’s possible to add
some extra features or additional benefits in your service.
Online Referral
Programs
Get your new customers with the help of online referral
program. Without much investment, you just need to offer some discount or cash
benefit by including an option of ‘invite a friend and share a referral code’.
It’s a very cost-effective method and attracts more people to use your service.
For example, Uber runs an in-app referral program, that offers two-way benefit
by incentivizing both the referrer and a friend to whom it is referred. Some of
the services also offer unique referral program, such as the one offered by
SideCar, in its referral program, a person or customer earns cash, each time a
person invited by him/her becomes a driver and has given a 10th ride. 
Online Ratings and Reviews
Online ratings and reviews can also help you to promote your
taxi business. As people always choose the best in anything, and with good
rating and reviews, your taxi service will be given high priority by people.
You can service or company that publishes rating and review about a local
business. Another way is to provide rating and review option in your taxi
booking app for customers and later publishing it on your website or on the app
store, these rating and reviews will be genuine to make people believe in you
and your service.
Marketing your taxi business is the most crucial part. You
need to plan the strategies you apply in your marketing, as each decision taken
by you can make or break your image. Always remember the words by Joe Chernov,
“Good marketing makes the company look smart. Great marketing makes the
customer feel smart”.
