Taxi mobile apps are revolutionizing the taxi business and
solving various problems for customers and taxi drivers. Taxi drivers have to
no longer wait for the passengers, customers can find out how far the taxi is,
smooth and fast payment, easy navigation and more.
Taxi booking services have numerous benefits and with
increasing number of taxi service providers offering the service with the help
of an app, it has become important to adapt this kind of solution to survive in
the market.
Uber, the US-based taxi booking app is also stretching its
wings in the Indian and Asian markets to get the maximum benefit out of the
increasing number of taxi service providers. Uber’s business model brings in
more comfort to, privacy and help drivers to serve users effortlessly. You can
also develop Uber app clone, which
is cost-effective and matches most of the requirements of business planning to
offer taxi booking app.
By seeing the demand of cabs, Uber has initiated its taxi
booking service in Asian countries and is focusing on the top cities of Asian
market to provide and achieve maximum benefit. With so many taxi booking
services, making its unique place in Indian and the Asian market is a big
challenge.
However, Uber studied the market and found different ways to
withstand the competition in the Asian market.
Providing easy riding
facility with COD
Uber has done some changes in its technology and service to
serve the Asian market in a more efficient way. Seeing the maximum use of cash,
Uber introduced Cash-On-Delivery option for riders, where riders can make
payment in cash on reaching their desired location. Credit card and mobile
wallet payment options are also provided for convenience.
Third party
application integration
Uber released an API that allows its service to be
integrated into third-party applications. Since then, there have been many
companies that integrated Uber API in their apps. For example, Starbucks,
TripAdvisor, Expensify, OpenTable, Tempo etc. To get a clearer picture on how
Uber integrates into third-party apps, let’s take an example, Starbucks has
integrated ‘Uber button’ in its app which offers rides to the customers to
Starbucks coffee shop. Once you click the button, you need to specify which
Starbucks you want to visit.
UberAuto for booking
auto rickshaws
Seeing that auto rickshaws is one of the important modes of
transportation in India, Uber introduced UberAuto for booking auto rickshaws.
UberAuto is one of the options among others in the types of Uber vehicles, the
user needs to select UberAuto to hail autos and pay in cash on reaching the
destination.
Price reduction and
partnering with popular service providers
Uber first entry was in Shanghai and it launched UberBlack,
as its premium service, however, it was not successful due to high cost
compared to the other cab services. In response to this Uber announced price
reduction in order to gain market share. Another strategy Uber used was it
linked its service to some of the China’s popular service providers, for
example, it partnered with China’s popular payment solution provider, it
partnered with Baidu, China’s web giant, for mapping support.
Focus on City-by-City
Expansion
It’s not necessary that what works in one city can work in
another as well. Because of difference in politics, regulations, and interests,
Uber focused on City-by-City expansion and adapt launch plans that suit each
new market. It first understands the market and based on that offers the
service in that particular city.
Today, the most reliable way to start taxi booking app or if
you are looking to develop Uber-like the app then ‘Uber clone script’ is something that will help you to create
Uber-like taxi booking app and at the same time help you to go some extra
miles, ahead your competitors.
