Thursday, 28 July 2016

What Are The Tactics Used By Uber To Expand In Asian Markets

Taxi mobile apps are revolutionizing the taxi business and solving various problems for customers and taxi drivers. Taxi drivers have to no longer wait for the passengers, customers can find out how far the taxi is, smooth and fast payment, easy navigation and more.

Taxi booking services have numerous benefits and with increasing number of taxi service providers offering the service with the help of an app, it has become important to adapt this kind of solution to survive in the market. 

Uber, the US-based taxi booking app is also stretching its wings in the Indian and Asian markets to get the maximum benefit out of the increasing number of taxi service providers. Uber’s business model brings in more comfort to, privacy and help drivers to serve users effortlessly. You can also develop Uber app clone, which is cost-effective and matches most of the requirements of business planning to offer taxi booking app.

By seeing the demand of cabs, Uber has initiated its taxi booking service in Asian countries and is focusing on the top cities of Asian market to provide and achieve maximum benefit. With so many taxi booking services, making its unique place in Indian and the Asian market is a big challenge.

However, Uber studied the market and found different ways to withstand the competition in the Asian market.

Providing easy riding facility with COD

Uber has done some changes in its technology and service to serve the Asian market in a more efficient way. Seeing the maximum use of cash, Uber introduced Cash-On-Delivery option for riders, where riders can make payment in cash on reaching their desired location. Credit card and mobile wallet payment options are also provided for convenience. 

Third party application integration

Uber released an API that allows its service to be integrated into third-party applications. Since then, there have been many companies that integrated Uber API in their apps. For example, Starbucks, TripAdvisor, Expensify, OpenTable, Tempo etc. To get a clearer picture on how Uber integrates into third-party apps, let’s take an example, Starbucks has integrated ‘Uber button’ in its app which offers rides to the customers to Starbucks coffee shop. Once you click the button, you need to specify which Starbucks you want to visit.     

UberAuto for booking auto rickshaws  

Seeing that auto rickshaws is one of the important modes of transportation in India, Uber introduced UberAuto for booking auto rickshaws. UberAuto is one of the options among others in the types of Uber vehicles, the user needs to select UberAuto to hail autos and pay in cash on reaching the destination.

Price reduction and partnering with popular service providers    
Uber first entry was in Shanghai and it launched UberBlack, as its premium service, however, it was not successful due to high cost compared to the other cab services. In response to this Uber announced price reduction in order to gain market share. Another strategy Uber used was it linked its service to some of the China’s popular service providers, for example, it partnered with China’s popular payment solution provider, it partnered with Baidu, China’s web giant, for mapping support. 

Focus on City-by-City Expansion

It’s not necessary that what works in one city can work in another as well. Because of difference in politics, regulations, and interests, Uber focused on City-by-City expansion and adapt launch plans that suit each new market. It first understands the market and based on that offers the service in that particular city.

Today, the most reliable way to start taxi booking app or if you are looking to develop Uber-like the app then ‘Uber clone script’ is something that will help you to create Uber-like taxi booking app and at the same time help you to go some extra miles, ahead your competitors.

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