The Current State Of Car Rental Industry In India

Having stayed in Hyderabad since childhood Pratish Kumar knew owning a car was the only way a person could take his family for outings, meetings, luncheons, or long trips. After all, that is how his father and his grandfather took his family for outings. However, now he has one more option – of driving or renting different cars but not owning even a single one of them.
This is made possible through on-demand car rental apps and services that provide him cost-effective access to any vehicle. Pratish is a part of a growing number of young professionals who see the immense convenience of the online car rental services.

Popular Online Car Rental Apps & Services In India

Startups and vehicle fleet owners and operators can take a cue from the below success stories and leverage car rental app development expertise to launch a successful car rental business.

1. Myles
   Owned by Carzonrent, the 21-city coverage of Myles is one of the better success stories in car rental space. From as less as 2 hours, stretching to months, you can own a Myles car for a range of service tenure.
2. ZoomCar
   From a Nano to Mercedes GLA, this well-known self-drive car rental service provider offers a diverse range of cars for its customers.
3. Ola Rentals
   Launched in June 2016, Ola Rentals provides multiple types of vehicles – from SUVs to hatchbacks. The attractive pricing makes Ola Rentals a great option for those who want to attend meetings, shop around the city, go for a weekend trip, or make a family visit to a function or event. Claiming a market share of 60%, Ola Rentals is one of the biggest players in the car rentals segment in India.

Must Have Features In A Car Rental App

As mentioned earlier, technology integration is core to the success of a car rental business. Hence it is no surprise that all major players in this segment have invested heavily into making technology the competitive differentiator.
By allowing customers to rent a car from an app online, a rental business can grow manifold.

1. Basic features
   • Check the different types of available cars in proximity.
   • Use GPS for accurate location tracking
   • Set pickup/drop location
   • See ETA and driver details
   • One-time addition of user contact and payment details
   • SOS button
2. Location services
   Features like real-time tracking help the company to locate the driver and the car. It also helps the customers when they are booking a ride.
3. Seamless onboarding
   Allow users to quickly login or signup and get started with booking a ride in seconds. Provide support for social logins.
4. Push notifications
   Real-time notifications for customers to stay updated about important stages from booking confirmation to payments.

How Can A Technology Partner Help Your Car Rental Business?

• Many vehicle rental companies focus on differentiating based on price. Rather they should differentiate themselves the on value provided to customers. This essential need can be met with the help of on-boarding a competent car rental technology expert that has extensive experience in developing cutting-edge logistics apps for businesses and startups.
• With technology, challenges around shorter registration time, accurate geo-location tagging, and faster checkout can be easily eliminated.
• The vehicle rental ecosystem is pretty complicated with a lot of interactions between car rental companies, drivers, and passengers. With the help of technology, a seamless interaction process can be enabled and thus lead to a better experience for everyone.

This way, technology helps car rental companies to enhance revenues while keeping unwanted costs low. With its advanced security and ride convenience, it also adds immense value to customers.
Read the Current State Of Car Rental Industry In India.