As
per the recent statistics, there are more than 1.4 million
apps on Apple’s App Store. For the Google Play store, the number is
1.5 million. The competition in the app market is fierce. In such
situation, it is becoming harder and harder to get the initial
traction for apps.
At
Mobisoft Infotech, which is an iOS and Android
application development company, we
help a lot of first-time entrepreneurs to launch their apps. So as a
service to our existing and future clients out there, we decided to
go out and list every tactic that is published out there, which helps
apps to get the initial traction. This blog post lists them all. I
will first start with simple stuff like ASO which is completely under
your control and then move on to social strategies you can use to
promote your app.
Get the Basics Right. Implement ASO – App Store Optimization
One
of the main ways, the users find your app is via the search feature
of the App Store. ASO – App Store Optimization – is a set of
basic practices you should follow to make sure that your app shows up
in the App Store search for the terms related to your app. Here are
some tips related to ASO:
1 Choose the app title strategically
Your
apps title is one of the most important ranking factors in the App
Store search. Put some effort to get this right. Make sure that you
have included a couple of most important category keywords in your
app title. However you need to make sure that the keywords fit
naturally in the title, otherwise, it will look spammy. Here are some
samples of the titles of the apps which are in top 20 in their
categories as of today.
-
musical.ly – make music videos for Instagram and for Facebook messenger
-
Indeed Job Search
-
Genius Scan – PDF Scanner
-
Concur – Travel, Receipts, Expense Reports
