Instacart, an online grocery
delivery service provider has disrupted the whole grocery shopping
industry. It has introduced doorstep grocery and home indispensable
items in multitudinous cities of USA.
Its technology-driven business model
boosts the on-demand delivery process in a vigorous way. Its same-day
doorstep delivery concept makes Instacart one of the most promising
and appreciating grocery delivery brands in the USA.
Instacart, the Story Started in 2012
Apoorva Mehta, CEO of Instacart,
when he was 25, founded this on-demand grocery delivery startup in
San Francisco. Now 30 years old ingenious leader has evolved the
company with more than 300 full-time employees. It offers grocery
delivery in an hour in a number of urban communities in 20 states.
Nowadays, Instacart is available in
70% of households all over the country. Last year, Mehta announced
his goal to reach 80% of houses in the U.S. by the year-end of 2018.
February 2018, Instacart raised led
$200 million by the Glade Brook Capital Partners as well as Coatue
Management, and other investors. Instacart valued at $4.2 billion
after the latest funding round.
Key Activities of Instacart
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Creating an effective technological infrastructure
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Dealing with local market partners
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Managing the shopper (Delivery partner) workforce
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24/7 Customer service
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